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We are living of the MTV, BET, VH1 generation's of visual entertainment at its best. Music videos are one of the greatest assets and medium for artists with only a few restrictions. A band or artist must convey a message within the two or three minutes designated for a particular song. The video must be entertaining enough to encourage viewers to view it over and over, and be 'main-stream' so to allow for TV viewings or the web at any time 24/7. For our fellow Haitian bands/artists, follow the following steps, and you'll have a video fit for MTV or VH1.
But what really makes a great music video?
There are many elements that can make a good Music Video! We will visit the technical side and creativity aspects. A good Music Video can enhance a song , plus tell a captivating story relevant to the song and/or tell no story but still leaves an lasting impression.
Here are some elements that I think are important to a successful music video:
*There are a lot of elements that can make a Video Good. Capturing the emotion and energy of the song, can make or break a song. So pick your Production team wisely.
MUSICAL VIDEO DIRECTOR
The Music Video Director is one of the key elements in making a great Music Video. He or She has to be a great storyteller and also know how to bring out the best in there subject. The Director must bring the storyline to life by adding these technical elements.
Most of the Music Videos that are number 1 or rated as top are always the Videos that the IMAGERY matches the energy and brings out the emotions of the song, which touches the viewers. (Classic: Michael Jackson's thriller Video)
That can include.
A Music Video has nothing to do with whether or not a song is good, It is suppose to be used as a marketing tool. A "Great" Music Video does not mean a great song but can help a mediocre song.
Pure and simple, a music video has to be memorable. We must remember that's the point of a music video is to augment the sales of audio recordings. So whatever visuals are in a video needs to catch or hook the target audience. Many people like videos with scantily-clad women
grinding at the camera, bottles popping, fast cars for instance, but just like beauty it's in the eye of the beholder. If that's what your audience wants, that may work for you but not for others. Remember a Music Video can make or break your career so think before you just work with anyone.
(Mickael a TV Producer, Stylist and Artist, she has produced production works for networks such as: BET,VH1 and NBC. She recently worked on a production piece about the story of Hip Hop for VH 1. She host a regular radio show on MBK Radio Entertainment, a station owned by Alicia Keys. She produces her own radio and TV show on MBK Entertainment. She expertises on music videos, movies, commercials, EPK's and more. Some of her clients include: Alicia Keys, Bono, P. Diddy, Rihanna, TI and more top American artists.)
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